Enterprise is using more Web2.0 services than they were doing in last two years. and according to a survey from McKinsey, enterprise are satisfied with using those services and technologies and getting more business opportunities.
EASTHV has been researching for five monthes, and the result has shown that:
- 27% of top-manager can feel positive changes of their companies, 24% of them said they are not only using web2.0 tools to attract more potential customer, they also using those tools for internal communication and mananement.
- 28% of top-manager said the expectation is not as good as they thought, they will use those tools for longer time to know more about how to efficiently use those tools.
- 29% of companies have already stopped to use web2.0 services.
- 16% of questioned companies felt dissatisfaction about using web2.0 tools. They thought the cost of building those technologies is far more than the return.
However, the result also has shown that, in the 55% of questioned companies which feel good of using web2.0 tools, they will invest more money for applying more web2.0 tools in their operation and marketing.
Our research also shown that the most commonly used web2.0 tools are Blog, RSS, Wiki and Podcasts and the most commonly used functions are internal usage(Wiki, RSS), communicating with clients(Podcasts, RSS, BLOG), and attracting more potential customer(Blog, RSS, Podcasts).
Using web2.0 tools to communicate with companies' business parnters or suppliers is not a commonly usage of researched enterprise. In EASTHV's point of view, companies still think that the Email or IM are the safety and reliable way to communicate with their parnters.
EASTHV also found that discouraging web2.0 tools, the company do not have IT department or CIO and lack of knowledge of using those tools are the three reasons for those 45% companies which their top-managers are not satisfied with the web2.0 tools.
We expect more companies will invest more on building Web2.0 services. Those investment will make these companies become more creative with their product development, more effective with their communication, more aggressive with their marketing strategy. Because comparing with their competitors, they are faster to get on board.
